Designing a game-based world to build lifelong financial habits
Financial habits begin forming by age seven — yet financial literacy instruction for elementary students is often abstract, inconsistent, or disengaging. FitMoney sought a way to teach complex money concepts to K–6 learners in a format that was developmentally appropriate, motivating, and accessible both in schools and at home.
The challenge wasn't just content — it was behavior change at scale.
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In partnership with FitMoney, Six Red Marbles designed and developed $uperSquad, a game-based learning platform that transforms financial literacy into an immersive, narrative-driven experience.
Together, we set out to move beyond traditional curriculum models and create a learning environment where students actively practice financial decision-making through play, story, and exploration.
SRM applied a learning experience design approach that blended:
This strategy ensured that financial literacy concepts were not only taught, but experienced and reinforced.
Working in close collaboration with FitMoney, SRM designed and developed the full $uperSquad experience, including:
SRM led learning design, creative development, and production from concept through launch.
In $uperSquad, students become active participants in their learning journey. Through a series of real-world financial challenges, learners practice making decisions about earning, saving, spending, and sharing — building foundational money habits through meaningful play.
Game mechanics and narrative progression encourage persistence, curiosity, and sustained engagement.
$uperSquad demonstrates the power of thoughtful partnership and intentional design. The project highlights SRM's ability to collaborate closely with mission-driven organizations, translate learning goals into immersive experiences, and deliver scalable educational products that support both equity and impact.